In October 2019, Heurista was engaged by the Sheltering Arms Foundation in Richmond, Virginia to develop the donor recognition strategy for the “state of the science” Sheltering Arms Institute rehabilitation hospital. From the earliest stages of the building’s design, there’d been a desire to draw attention to the verticality of the prominent, all-glass atrium at the entrance. Referred to as “the Beacon,” the four-story atrium serves as a focal point and is visible from the highway and the approach to the new facility. In conversation with the foundation, Heurista recognized a unique and exciting opportunity – to combine a visually dynamic hanging sculpture with recognition of the campaign donors.
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