Why is brand identity so important to donor relations teams?

Packaging information or the elements of an experience in a familiar “wrap” is often the most efficient and practical means for the donor relations team to brand the messages they prepare. This wrap can be as simple as adding a consistent look or brand to outgoing emails, a two-pocket folder or a regular template for your donor reports.

Storytelling, BrandingAnne Manner-McLartyOctober 18, 2016donor relations, brand, brand awarenessComment