Designed to Scale: Donor Recognition Strategy for Health Care Systems
Phoebe Worth is a 25-bed critical-access hospital and a campus of Phoebe Health, the system providing health care for 41 counties in rural southwest Georgia. The system offers “the innovations of a progressive health care system with personalized care in a hometown setting.” In line with that approach, the Phoebe Foundation, which serves multiple campuses, encourages community-specific support and recognizes donors both at the main hospital and at the local campuses.
Giving by the Worth community is increasing, so during a recent facility renovation, the decision was made to introduce dynamic donor recognition and philanthropic storytelling similar to the displays found in the Distinguished Leadership Gallery on Phoebe’s main campus. The scale is appropriate to the smaller, regional campus and the content focuses on the history of that hospital and its community members. Heurista designed a versatile display for showcasing stories and people known to the community that can be updated on an annual or as-needed basis. The style of the display is contemporary and aligned with the Phoebe Health brand. It now serves as a focal point for the renovated lobby.
