Donor recognition is sometimes loosely defined as “parties, pins and plaques.”
That’s because many institutions think about donor recognition in an isolated way, limited to the variety of activities or objects used to show appreciation for a donor, both publicly and privately.
Read MoreOrganizations often misinterpret the concept of “donor-centric” and establish subjective goals like “surprising and delighting” donors. Then that becomes a measure of success. But while it’s always good to excel in the expression of gratitude, setting this as a goal is not a substitute for a fully formed donor recognition strategy. An organization must strive to achieve the greatest impact with the time and money invested — not just with the donor, but with its entire community.
Read MoreDonor recognition activities can be private or public, temporary or permanent, and reside at the organization or with the donor. As always, it’s important that each activity aligns with your overall strategy, and that you adjust your tactics as needed. But in general, a strong donor recognition strategy is built on a few key tactics:
Mass communication (with personalization whenever possible)
Customized communications (such as individually crafted letters and phone calls)
Tours or meetings with leaders, researchers or service providers
Events (large or small)
Just like any big commitment in life — a marriage, a child, a tattoo — permanent public donor recognition requires careful consideration, and not just of one person’s opinion.
Twenty years creating plaques and displays — those elements most likely to take a permanent public place in an organization — allows me to make a bold assertion: campus-based donor recognition should be an investment in talking about donors to the general audience, not simply a method for generating a positive response from the individual donor.
Read MoreEffective donor recognition can’t happen in a bubble.
It’s got to be a group effort. Internal and external teams must align on objectives, roles, budgets, and schedules to create standards around all types of donor recognition. The final product of that collaboration is a living document, keeping everyone on the same page with the occasional update or edit.
Read MoreWhen donor recognition strategies lack strategic objectives, all an organization can measure is the volume of activity and subjective feedback. Those are valid elements to measure. But if that’s all you’re looking at, you’re missing out on the bigger impact your work is having on the institution as a whole.
Read MoreA comprehensive and strategic donor recognition program is a critical indicator of an organization’s ability to build strong relationships with its donors and increase philanthropic support of its mission. Creating a strategy for success starts with understanding that recognition is about saying thanks in ways that celebrate the donors while highlighting the unique character of the organization.
Read MoreOn January 16, we hosted an open house for dear friends and colleagues to celebrate the reopening of our new space. As at many open houses, we had hors d'oeuvres and drinks. Folks were taken on tours of the remodel, we had work displaying on screens around the office, and a fair amount of chitchat was to be had. However, we took a nontraditional approach and added in a printmaking workshop.
Read MoreForevermore, 2019 will be referred to as “the year we renovated.” After waiting months for city approval, in early May, the Heurista team cleared out of our office building at 1457 Merrimon Avenue in Asheville, NC, readying it for a renovation that was scheduled to last four months. The plan was to work from our homes, or coffee shops, or cars. Anne and Jeff’s little two-bedroom rental house became Heurista central, often hosting team meetings, the testing of mammoth digital screens for clients, and the rotating assortment of Jeff’s shop equipment.
Read MorePhilanthrosphere®, Heurista’s online platform for interconnected storytelling, was recently launched at the Topeka Shawnee County Public Library. Awarded Library of the Year in 2016, the Topeka and Shawnee County Public Library serves as a bustling community hub. The library has a long, rich history in the area and features a 100,000 square-foot addition designed by architect Michael Graves.
Read More
