A nearly unbelievable thing happened: for a while, there was no football at the University of Alabama Birmingham. This was a decision that rocked the university and the city, pulling them together in support of a sport that was integral to the community and its sense of place. Over a remarkably short time, the community stepped forward supplying the necessary enthusiasm and financial support to rebuild the football program at UAB.
Read MoreDesigning donor recognition for projects focused on children provides special challenges and special rewards. “Bright and colorful, playful, engaging, interactive…” are the first instructions we hear. If a brand manager or the architect is in the room, “integrated, coordinated, and tasteful” get added to the list. Facilities chimes in with “safe, durable, and easy to maintain.” The foundation reminds us, “we may need to add names later” and “it has to be cost-conscious.” Such was the case in Chattanooga, Tennessee but there is so much more to be said about the Kennedy Outpatient Center at the Children’s Hospital at Erlanger.
Read MoreHeurista was engaged to help create a staged program of amenity improvements that will bring a park-like feel to the shopping mall. We were selected for our combination of creativity, project management skill, and expertise in sponsorship and recognition. Cross County acknowledges that they will need community partners to fund these new projects, ranging from seating that encourages a co-working style environment, a community art program, and renovations to existing hardscape that facilitate special events like concerts, fashion shows, and family activities.
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